At In Fiore, we believe the skin is a sense organ and scent initiates healing. Olfactory Nostalgia is a look at medicinal triggers, scented memories, and the feelings that ensue when taking in a distinct ingredient.
Meet Jamie Rosen, New York City-based wellness, beauty, and tech writer and consultant. Jamie, who spent years in magazine publishing (she was the former beauty director at Town & Country) prior to going out on her own, is one of the most respected beauty experts. Her knack for storytelling is second to none, which is why she is sought out by brands like ZIIP and The Conservatory.
“Scent is the quickest escape. It can shift your sense of place, of time, of being.”
– Jamie Rosen
What & Where:
I consult, write, and edit primarily in the beauty, wellness, and tech space. I spend most of my time with ZIIP focusing on branding and strategy for what is easily the most effective, ingenious, and beautifully designed at-home facial device on the market. I'm horribly biased, but I felt that way before I worked for the company! I also work on the Wellbeing edit at the Conservatory, a new approach to retail that puts the idea of considered luxury at its core. I'm based in New York City, at whatever quiet corner I can find in my apartment!
My mom is a legendary baker. Legendary to anyone who knows her. And before Ina Garten said it, she knew the importance of good vanilla. She has been making the same cookies throughout my entire life, and vanilla figures prominently in each one: almond chocolate chip crescents, chocolate-dipped shortbread hearts, Hello Dollys, and fluted linzer cookies with mountains of powdered sugar and raspberry jam. She taught me and my sister how to bake, and we've never done it without screwing off the cap of a bottle of vanilla extract (we all use the Madagascar Bourbon one from Nielsen-Massey) and taking a deep inhale. So yes, there is a comfort by association with vanilla's frequent partners of brown sugar and butter or, more commonly these days, almond flour and maple syrup. But vanilla on its own is not so sweet, necessarily: it can be cool, almost bracing, floral, elegantly round, complex. There is nostalgia in it, but also surprise.
Perfumery as Medicine:
Scent is the quickest escape. It can shift your sense of place, of time, of being.
SHOP VANILLA-INFUSED ESSENTIALS
Baisers De Jasmin
A nod to French summers blended with a trinity of jasmine
A nod to the mystique of smoky amber and how its seductive attributes integrate with the skin.