PRESS
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RECENT PRESS MENTION
FORBES
April 2020
6 Beauty Items To Bring Spring Indoors
Every product of this San Francisco-based small batch botanical line is ethically sourced and packed with healing florals harvested at the peak of their potential. The mastermind behind the line Julie Elliot has been crafting perfume blends for years so the skincare formulas all smells heavenly and are predominately jasmine-forward. This serum boasts beta-carotene-rich carrot oil to improve skin tone and seabuckthorn to protect against UV rays.
L’OFFICIEL
April 2019
BEAUTY TEA: THE EARTH DAY GUIDE TO BEAUTY: The best products for a clean beauty routine and a clean conscience.
Grey and fatigued complexions rejoice: this is the serum for you. This natural renewal serum features beta-carotene and aloe vera to smooth pillow creases and brighten signs of fatigue.
BOND EN AVANT
April 2019
In Fiore Launches An Eye Cream and It’s So Good For Dark Circles
I’m so smitten with the latest launch from In Fiore; their Vis Clair Supreme eye cream. It’s decadent, yet light. Absorbs quickly, yet feels nourishing all day long. Wears well under makeup. Does not migrate into the eye; one of my biggest complaints about most eye creams. And has improved one of my biggest complaints about my eye area – my dark under eye circles.
MIND BODY GREEN
April 2019
THE BEST NEW CLEAN BEAUTY LAUNCHES: MARCH 2019 EDITION
With In Fiore skin care, the bioavailability of the ingredients is always considered. Microalgae work together with carotenoids, raw forms of vitamin A, and oils to deliver concentrated hydration and brightening to the thin skin around the eye. The formula is thick—a little goes a very long way—and it's also protective and as such is ideal for tired, compromised, and sensitive skin types.
VOGUE
April 2019
GATE TO THE SOUL
It is said that beauty is hidden in the eyes of the observer. With the new season, they are attracting attention through long lashes, thin lines and eyebrows highlighted just right. Apply yourself.
SHAPE
April 2019
THE BEST NEW CLEAN SKIN-CARE PRODCUTS.
San Francisco-based Julie Elliott's In Fiore products are the result of luxurious plant magic (aka 100 percent natural, ethically sourced botanical ingredients), and her new eye cream is no exception. It's designed to address fine lines and wrinkles, loss of firmness and elasticity, and environmental damage. The hero ingredient is microalgae, which stimulates collagen synthesis.
LUXURY
April 2019
In Fiore presents its most innovative revolutionary product, Vis Clair Suprême.
A highly concentrated ophthalmic preparation containing protective marine carotenoids and anti-wrinkle plant extracts, which combines the properties of cream and serum, has been designed for effective and comprehensive care of the delicate skin around the eyes and is suitable for all skin types. Since its first use, it has been tirelessly fighting wrinkles, swelling and dark circles, but it also soothes irritation and nourishes the sensitive skin and protects it from the adverse effects of the environment by strengthening its natural protective barrier.
THE MOMENT
February 2019
FRENCH SENSUALITY WITH VIOLETTE AND IN FIORE
Fast forward to this year, when I heard that Violette had a fragrance collaboration with In Fiore, the matriarch of clean beauty. I’m in love with In Fiore’s Calendula Solution oil and a few of their other scents, so of course I had to get my hands on the new Violette X In Fiore parfum solide ASAP.
COVETEUR
December 2018
2018 Beauty Choice Awards - JANE LARKWORTHY
In Fiore Brilliance Cleasing Balm
VOGUE
December 2018
16 Small But Mighty Stocking Stuffers for the Beauty Fanatic
In Fiore Clarté Fleur Cleansing Bar.
ALLURE
December 2018
28 Unique Gift Ideas for the Person Who Has Everything
This elegantly-packaged, solid fragrance was born out of a collaboration with modern apothecary brand In Fiore and makeup artist Violette.. With notes of jasmine sambac, benzoin, and white amber, this limited-edition perfume will make anyone feel one hundred times chicer.
ATELIER DORÉ
November 2018
A BEAUTY MINUTE WITH JASMINE HAWKEN
In terms of makeup staples, I love and use daily the In Fiore Soleil Fleur Before Sun Treatment mixed with a very tiny bit of foundation. I wash my makeup off with another In Fiore product, ‘Bois de Rose’ (it’s not really meant for make-up removal, but it works wonders for me).
Soleil Fleur
Bois de Rose
SEVENTY TWO
November 2018
US｜In Fiore x Esteé Lauder’s Global Ambassador, Violette for Solid Perfume
The limited-edition fragrance is a first perfume collaboration for In Fiore and for Violette who was appointed as global ambassador and beauty director of Estée Lauder this year. Together with In Fiore’s founder, Julie Elliott, the co-designed perfume is meant to be inspired by French summers which features a trinity of jasmine sambac, benzoin, and white amber that’s warm and sensual in a uninhibited sophisticated cool.
WWD
November 2018
In Fiore Collaborates With Violette
In Fiore’s latest solid fragrance, Baisers de Jasmin, is a first for both the brand and its collaborator, French makeup artist Violette. “I look for someone who I align with very well aesthetically and also creatively,” said Julie Elliott, founder of In Fiore, on working with Violette. “I like a strong personality, which may be contrary to a collaboration, but I love women who are confident in their creativity and ability to make decisions. In this case, when typically there would be conflict, it worked beautifully.”
ESPRIT MAGAZINE
October 2018
Modern Corner
"I do not create products based on marketing and trends. I follow my interests, feelings and intuition. By telling a story and evoking emotion—I know I will create a good product”
—Julie Elliott, Founder of In Fiore
MARIE CLAIRE
October 2018
California's In Fiore
With its distinct and purely natural composition, In Fiore skin care is made from pure essential oils, herbal extracts and floral waters that sooth, nourish and revitalize the complexion. Try Calendula, a golden marigold oil for revitalizing and healing effects.
CR FASHION BOOK
September 2018
French Girls Share Their Tried-and-True Beauty Routines
I am very religious about skin care! Skin care is very serious to me; makeup is much more free and fun. A few products I cannot live without: In Fiore Sauvetage serum (this is the serum—its formula is five times more powerful than hyaluronic acid)
Sauvetage Care Serum Concentré
COVETEUR
July 2018
Why the Mountain Getaway Always Beats the Beach
These products are sure to give that weekend-in-the-woods vibe.
BYRDIE
July 2018
So, We Just Blew Our Pay Cheque at This Amazing Clean Beauty Store
If you have dry, irritated, sensitive skin, this heavenly serum calms and soothes naturally. It's great for allergy-affected skin, and impaired barrier functioning.
GLASS
June 2018
In Fiore nails the Perfect Cleansing Regimen
So, what’s the 4-2-4 cleansing regime? Elliott took her inspiration from the immaculate beauty rituals in Asian cultures, where a quick swipe with a wet wipe doesn’t quite cut it. There are four products in the In Fiore routine which are used in a precise order.
TRAVEL+LEISURE
May 2018
The On-the-Go Welness Kit
“Ditch compression socks for this supercharged oil, which combines circulation-boosting ingredients like cypress, black spruce and horse chestnut.”
IN STYLE
May 2018
My Style: Yasmin Sewell
“I have products from plant-based beauty brand In Fiore shipped from San Francisco to London where I live. The line has transformed my skin.”
Fleur Vibrante Solution Botanique
VOGUE
April 2018
The One Facial You Need Just Landed in New York City—By Way of Japan
“After three years of deep research, In Fiore is finally bringing the fruits of that collaboration stateside. The first seven made-in-Japan products make their retail debut this month at the Shibui, with a few standouts showcased in the new facial.”
HARPERS BAZAAR
April 2018
Go To Bed With Me - Hannah Bronfman
“For the final step, she spreads In Fiore's floral essence anti-aging Créme De Fleur over her whole face.”
T MAGAZINE
April 2018
The Light, Jasmine Scents That Are Perfect for Spring
“In Fiore’s face and body oil Fleur Vibrante Solution ($175) taps into the flower’s healing benefits. The formula is infused with hydrodistilled jasmine, which is rich in antioxidants and promotes circulation, says the brand’s founder Julie Elliott. She recommends rubbing the potion between your hands and breathing in deeply for a calming, on-the-go remedy. Or, for a springtime boost, try exfoliating with a dry brush and then anointing your limbs with the aromatic oil. ‘Your skin will be so beautifully plumped and dewy,’ says Elliott. And, she adds, you will smell like ‘heaven’.”
Fleur Vibrante Solution Botanique
FORBES
April 2018
The Alchemist And The Scientist: How Strange Bedfellows Created The Future Of Skincare
“Today, Elliott’s all-telling crystal ball shows a marriage between naturals and technology with her Made in Japan line, a collaborative collection with Albion, an Asian beauty company that develops, manufactures, and distributes prestige cosmetics and skincare mostly for the Asian luxury market. Launched in 2016, the line breaks from In Fiore’s traditional all-natural model by leveraging Albion’s research & development laboratories and teams of scientists to incorporate safe synthetics and delivery systems.”
MODERN LUXURY
April 2018
Well-Oiled Machine
“Our new favorite one-two punch in the beauty department is the In Fiore Fleur Vibrante Botanical Solution. To be used on your face and body, the lightweight skin-plumping oil works wonders for a healthy glow, but goes more then skin-deep after the application. Along with its antioxidant-rich grapeseed oil and rose hip seeds for surface-level change, a powerful jasmine flower complex that's distilled in copper pots in India is reputed to calm anxiety and fear, and clear away emotional leftovers. Calm centered and great-looking skin? That's what we call flower power.”
Fleur Vibrante Solution Botanique
T MAGAZINE
March 2018
How to Care for Your Skin-While You Sleep
“Crystal Greene , a facialist as CAP Beauty, prefers to ‘keep things simple’ at night, and balances her acne-prone complexion with a few sweeps of the In Fiore's Treate ($70).”
VOGUE LIVING
March 2018
10 Favorite Things: Vogue Living Guest Editor Kelly Wearstler on the things she can’t live without.
“In Fiore Body Balms. I am obsessed with these handcrafted body balms. They are so luxurious to the touch and the scents are insane.”
THE COVETEUR
March 2018
A BEAUTY LOVER’S 14-STEP POST-FASHION WEEK SKIN-CARE ROUTINE
“During the work week, I typically wear some concealer and cream blush on my face, but on the weekends I try to go makeup-free (except for my brows, always). This gives my skin a rest, and I can layer on my favorite oils for a slippery, ultra-dewy complexion. I’m newly obsessed with In Fiore’s face oils, so I massage half a dropper from my hairline all the way down my neck to nourish, brighten, and soothe my skin.”
ANGELENO
March 2018
THE SUPER NATURALS
“The latest crop of oil-based facial elixirs blend potent botanical ingredients for beyond–glowy results. Better Yet– they’re all made in California. Time to hit the bottle!.
San Francisco beauty pioneer Julie Elliott of In Fiore is considered one of the grand dames of the industry. Her healing Calendula Botanique solution calms irritation and acne while promoting elasticity and a healthy glow.”
SAN FRANCISCO CHRONICLE
February 15th 2018
THE LIST: FOUR OILS TO NOURISH AND RENEW
FIRMATNE: A LEG UP
“Don’t think you need a leg tonic? Wait until you smell the In Fiore Firmante (think Big Sur after a rain), and I challenge you not to smooth this invigorating oil all over your body. With a potent herbal profile that includes echinacea, fennel, alfalfa, dandelion and horse chestnut to get your circulation flowing, and cypress and black spruce to stimulate blood and lymphatic flow, this intoxicating blend will be what gets you out of bed every morning.”
BIKINI.COM
February 2018
WHY LEG SELF-CARE SHOULD TOTALLY BE A THING
"Enter the almost-medicinal-but-technically-skincare wonder that is Firmante Leg Tonic. This potent, silky elixir from In Fiore, an emerging brand in the natural essential oil-powered beauty market, is a total luxury but insanely, surprisingly effective (Hannah Bronfman is reportedly a fan, and well, I trust her). With instructions to apply it from the feet up, in upward massing motions all the way up to the hips, it's powered with oils that encourage lymphatic flow, reduce water retention, and promise to diminish the appearance of veins and cellulite."
TOWN&COUNTRY
February 2018
SELF-CARE: CAN ESSENTIAL OILS EVER REPLACE PRESCRIPTION MEDS?
The Best Healing Skincare Prodcuts
"Essential Oils have given me a way to calm my self in an increasingly chaotic world."
Calme Complexe Face Oil Concentré
THE BOD EDIT
December 2017
THE BEST SKIN CARE OF 2017 – A ROUNDUP OF THIS YEARS BEAUTY HEROS
The Best Healing Skincare Prodcuts
"Complexe de Fleur: This multipurpose remedy-in-a-bottle from In Fiore is one of the most powerful skin-renewing complexes we have come across this year. Infused with 24 floral essences, infusions and minerals, just a few drops each day helps to dramatically improve the texture, elasticity and healing of the skin. Whilst the silica-rich plant actives help to protect the skin’s immunity, Aloe Vera stimulates epidermal growth and repair processes. We have also found this oil to be particularly good at fading scars and discoloration."
BON EN AVANT
December 2017
THE BEST NONTOXIC BEAUTY PRODUCTS I TESTED IN - 2017 - BROKEN DOWN BY CATEGORY
"For Acne/Congested Skin: In Fiore Pur Face Oil is a gorgeous oil I recommend for those with combination/oily skin and an excess of sebum. The key ingredient, neroli oil, is fabulous at balancing sebum and it also offers gentle exfoliation to prevent congestion and fade red acne marks."
"For Body: In Fiore Firmante Elevating Leg Tonic. For firmer, smoother, less vein-y legs – you need this oil. The star ingredient, horse chestnut seed extract, stimulates lymphatic flow, decreases swelling and vein and cellulite visibility. And has been proven in studies to reduce swelling of the legs and encourage improved circulation as well as compression socks! The results will make you lust, but the experience of the strong herbal scent and tingly sensation will have you falling in love."
WELL AND GOOD
December 2017
SKIN GLAZING IS THE SECRET WAY TO GET A HEALTHY, LIT-FROM-WITHIN GLOW
“To achieve the skin glazed look (reminiscent of pearlescent cake icings and frostings), you layer up serums and moisturizers rather than highlighters and bronzers…If you’re looking for an even brighter complexion—like maybe for a night out—you can glaze your skin even more. For occasions like these, Spiegel likes to use just a few drops of a face oil, such as In Fiore Calendula Oil ($175), pressed onto cheekbones."
BEAUTY INDEPENDENT
November 2017
Indie Beauty Stalwart In Fiore Succeeds With Steady Growth
In Fiore is one of the original indies. Founder Julie Elliott foresaw a demand for luxury natural beauty products long before it came to fruition. To take advantage of heightened consumer interest today, she’s maneuvered her brand through retailer denial, Asian expansion, product experimentation, supply chain adaptation and the online environment.
DU JOUR
November 2017
12 Face Oils for Boosting Your Winter Glow
Nourrit Complexe Face Oil Concentré, “With its potent mix of antioxidants, this concoction is sure to soothe chapped skin and make any skin type radiate. And the acne-prone need not fear: the all-natural ingredients are noncomedogenic, so they won’t clog pores.”
BON EN AVANT
November 2017
Essential Oils For Acne, Wrinkles & Pregnancy
“In an effort to shed some light on how to safely/effectively use these mainstays, I met up with In Fiore founder, Julie Elliott, yesterday at the Sunset Tower Hotel in West Hollywood to discuss all things EOs.”
Pur Complexe Face Oil Concentré
Fleur Vibrante Face Balm Concentré
WELL + GOOD
November 2017
This Is The One Body Part You're Not Paying Attention To But Should Be
“The magical ingredients that work these wonders? According to Elliott, it’s a botanical blend that includes black spruce, cypress, neroli, and fennel, for starters. 'Black spruce is the dominant essential oil in this,' says Elliott. 'It’s grounding, and your legs and feet are what connect you to the ground.' Neroli and cypress, on the other hand, purportedly work to increase the firmness of the legs, according to Elliott.”
WELL + GOOD
November 2017
How a Facial Essence Can Give You Brighter Skin In No Time
“The facial essence, which is like a concentrated watery serum that brings a major glow to your complexion.”
NEW BEAUTY
October 2017
9 Innovative Fragrances That Make Wearing Perfume So Much Easier
“The only thing more stylish than the compact the fragrance is held in is the rich, long-lasting scent that's crafted with a blend of pure oils, herbs and floral absolutes. ”
W
October 2017
Why the Japanese 4-2-4 Cleansing Method Is the Secret to Clean, Healthy Skin at Home
“In a unique cleansing ritual originated from Japan, here, Elliot breaks down the 4-2-4 cleansing method step by step, the ideology and full body benefits behind the ritual and why achieving healthy skin takes time.”
HARPER'S BAZAAR
October 2017
Haley Bennett's Beauty Diary
“Favorite brand: InFiore. That's what I use mainly. I'm drawn to organic products.”
~ Haley Bennett
Fleur Vibrante Face Balm Concentré
THE CHALKBOARD
June 2017
Our Natural Guide to Sun Protection + 4 Sunscreens We Love
“This silky serum is your skin’s shield against the sun’s rays. Red-raspberry seed oil, pomegranate seed oil and wheatgerm oil are all powerful natural sources of SPF. Aloe, jojoba oil and avocado oil lightly moisturize the skin, protecting against dryness resulting from sun exposure. We love to smooth this lightweight treatment over our skin after cleansing. This is the perfect amount of protection as we go about our day in the concrete jungle. Also perfect as a base under a heavier SPF for days at the beach.”
Soleil Fleur
SAN FRANCISCO CHRONICLE
June 2017
A 5-Step Plan for Summer Skincare
“This shape-shifting emulsion has the consistency of a toner yet acts as a serum and moisturizer in one. Shake the In Fiore Régénerant Botanical Water Concentré, and the Activation Mix Oil, containing organic rosewater, humectants, and plant actives will leave your skin surprisingly hydrated and plumped.”
Régénerant Botanical Water Concentré
STYLUS
June 2017
The New Rules of Luxury: Elevating Beauty
“US botanical skincare brand In Fiore fuses ancient wisdom and modern science, recently creating a detailed glossary to explain the psychospiritual properties of its ingredients. “Every plant has different themes, signatures and patterns,” founder Julie Elliott, a student of anthroposophical medicine, told Stylus. “Essentially there is a physical effect, but there is also a bioenergetic effect.”
THE BOD EDIT
April 2017
The Right Face Oil
On Quality testing: “The whole process is testimony to the expertise of craft. It is a very exact science”.
-Julie Elliott
VIOLET GREY
April 2017
Violette's Kissable Lip
Fumee d'Ambre
W
November 2016
Gwen Stefani's Go-To Apothecary Is Making Holistic Beauty Super Chic
"Holistically-minded celebrities, models and tech moguls flock to San Francisco-based cult apothecary shop In Fiore for divine-smelling, chicly-packaged botanical oils, balms and solid perfumes curated by Julie Elliott, the brand’s founder and chief apothecary. Here, Elliott discusses the new high-tech, naturals-based product line she developed with Japanese cosmetics giant, Albion, the power of essential oils and the importance of a really good bath."
BYRDIE
July 2016
The Secret to Lela Loren's Ageless Skin Is This Little-Known It Supplement
"There’s this company called In Fiore in San Francisco, and it makes this small-batch, high-end skin oil. There’s a really lovely one called Calendula, and I add a couple drops to my moisturizer sometimes."
WELL + GOOD
June 2016
8 Moisturizers Over $100 That Are Actually Worth It
"I’ve had a longstanding love affair with In Fiore’s Crème de Fleur moisturizer. It’s my daily go-to to keep my skin glowing."
Creme De Fleur Complexe Rejuvené
VOGUE
May 2016
Is the Bay Area the Next Beauty Capital? 10 Natural Skin-Care and Makeup Brands to Know Now
In Fiore
WELL + GOOD
May 2016
The Ultimate Cali Road Trip For the Wellness-Obsessed
"When in San Francisco we pop over to International Orange to indulge in a divine In Fiore facial."
STYLE CASTER
May 2016
8 Under-the-Radar Beauty Brands That Will Change Your Life
"Not only does it smell amazing, but a small amount of this lightweight cream is incredibly moisturizing."
Creme De Fleur Complexe Rejuvené
GOOP
April 2016
The 13 Best (Clean) Do-It-All Beauty Balms
"In Fiore relies on raw, food-grade ingredients, and certified organic florals from all over the world. We use this Multipurpose Balm (packed with carrot seed, Marula oil, and Jojoba seed oil) to moisturize dry lips and to smooth out the wrinkle-prone areas around the mouth and eyes."
VOGUE PARIS
February 2016
Facial massage to nix lines in double-quick time
"Californian skincare label In Fiore is rapidly converting clients to its ten-minute cleansing massage treatment, imported all the way from the East. Recently opened spa boutique IO/ In Fiore offers demonstrations of this treatment, so we did some investigation into the skincare sensation that is taking San Francisco by storm."
THE CHALKBOARD
January 2016
How to Detox: 15 Staples That'll Help You Cleanse Better
"The skin is your largest organ so it deserves some extra attention while cleansing. Practice a lymphatic massage with this hydrating and soothing oil blend from In fiore packed with inflammation reducing calendula, circulation stimulating rosemary and calming chamomile."
INSTYLE
December 2015
Why Marshmallow Extract Is The Latest Beauty-Ingredient Obsession
"Its high mucilage gives the extract the ability to moisturize, soften, and protect skin and hair as well as sooth skin irritation," agrees skin care specialist Kristina Holey. With frigid winter temperatures right around the corner, an emollient chock-full of nourishing properties is just what you need to prevent the cold weather from taking a toll on your skin and hair. And if the temperature change is already zapping the moisture out of your skin causing dry patches or crepiness, turn to the do-all extract for the fix. "Studies show that marshmallow extract has the ability to repair skin by stimulating epithelial cell proliferation," says Holey. "I apply it at the beginning of my treatments during the cleansing phase to facilitate the penetration of active ingredients [in the products that I use]. I also add it to masks."
FORBES
November 2015
Luxe Lotions: The 12 Best Skincare Gifts for the Holidays
"Fleur Vibrante Instant Radiance Compact by In Fiore designs its entire skincare line around the finest floral oils and essences. This deep-conditioning balm, tucked neatly inside a gunmetal compact, is just the thing to soothe inflamed or irritated skin. Buy it for the frequent traveler; the balm will downsize any skincare routine and smells headily of jasmine to boot." Fleur Vibrante Instant Radiance Compact
THE CHALKBOARD
November 2015
TCM Shops: 6 Must-Have Items Inside CAP Beauty's L.A. Pop-Up Shop
"We can't get enough of this oils for its ability to intensely hydrate. A gorgeous serum that breaks up congestion and promotes elasticity while leaving you skin looking fresh and radiant. Uplifting notes of neroli and chamomile rejuvenate senses and provide skin with a loving boost of vitamins and minerals."
VOGUE.COM
November 2015
8 Must-Have Natural Winter Beauty Products From CAP Beauty
"My skin has a tendency to go red during the winter. I thank the radiators of New York City for that. I always have a bottle of In Fiore's Calme Oil in my medicine cabinet. This soothing and hydrating oil marries rose, ylang-ylang, and chamomile to combat redness and rosacea while strengthening cell walls and calming my skin." CAP Founder, Kerrilynn Pamer
REFINERY 29
October 2015
23 Things Beauty Pros Won’t Travel Without
"This super-chic multiuse balm works for everything; lip balm, eye balm, or cuticle cream. I love a multitasking product, which means I can carry fewer things, without sacrificing anything"
THE EDIBLE FACIAL
October 2015
October’s Beauty Heroes: In Fiore Inspires the Art of Ritual
“These are moments of tenderness when the golden Lustra oil warms in my palm with its heavenly scent of jasmine flowers wafting to my nose. Then begins the massage ever so slowly onto my face as it offers a homeopathic bouquet of ingredients to the skin—the mighty arnica flower to combat congested pores coupled with soothing chamomile to restore skin’s suppleness.”
Lustra Illuminating Cleansing Essence
WAITING FOR SATURDAY
September 2015
Caroline Ventura
“I like having a good pre-bed beauty ritual, 10 or 15 minutes before I go to sleep. I'll cleanse my face with a 2-step facial cleanser by In Fiore …”
THE NEW POTATO
September 2015
Yasmin Sewell – On Wellness
“I moisturize with In Fiore Fleur Vibrante (which may be my all time favorite product)."
Fleur Vibrante Healing Floral Essence
SAN FRANCISCO CHRONICLE
August 2015
Body Balms to Soothe, Protect and Nourish
“San Francisco’s In Fiore Calendula Solution Botanique helps fight oxidative stress caused by the sun and gives your skin a boost of vitamins and minerals.”
THE FILE
August 2015
Yasmin Sewell
“My all time favourite balm from In Fiore called "Fleur Vibrante” it does what is says on the jar!”
MOTHER MAG
August 2015
Rose Products We Just Can't Get Enough Of
LUSTRA BALM: “This addictive mud-like rose petal scrub exfoliates, detoxifies, and highly moisturizes the skin. Its 12 organic blossoms and essential oils treat irritations, improve circulation, and bring blood to the surface.”
INTO THE GLOSS
July 2015
The Most Thorough At Home Cleansing Technique
A review of the 4-2-4 cleansing method.
VIRGIN ATLANTIC
April 2015
San Francisco's Best Natural Beauty Products
“Over the past 15 years, she has become a plant whisperer. From raw plant materials – and with the help of a green, nature-loving team – she makes essential oils, herbal infusions, and floral waters that end up in In Fiore’s body balms and tinctures.”
INTO THE GLOSS
April 2015
The Best Natural Beauty Products
“In Fiore’s founder developed this 4-2-4 cleansing method that’s a little crazy, but totally works.”
The 4-2-4, Calme Face Oil Concentré
HARPER'S BAZAAR ESPANA
January 2015
TOP OCHO - Worth more than what they cost, editions are unique, coveted by their rarity and effectiveness
“Balsamo Curativo with infusions of calendula flowers this ultra concentrated balm restores luminosity in seconds”
Fleur Vibrante Hauté Concentré
HARPER'S BAZAAR ESPANA
December 2014
TOP OCHO - Worth more than what they cost, editions are unique, coveted by their rarity and effectiveness
“Reina de la Noche - Aromatic Night Queen de In Fiore is a spicy potion of seduction"
Night Queen
TOWN&COUNTRY
April 2014
WILD THINGS - The Petal Purist Julie Elliott
“Inspired by nature and unfettered by tradition, a new school of perfumers is making its mark”.
SUNDAY LONDON TIMES
March 2014
Smoothing Out Rough Edges
"This week with In Fiore's delicious body balm"
YO DONA
March 2014
"Beauty Cube founder Cruz Calvo touts Fleur Vibrante Face Balm Concenrtré and Lustra Illuminating Cleansing Essence as her favorite botanical products."
YO DONA
January 2014
“Mastery of botanical perfumery with traditional formulary.”
7x7 SF
December 2013
Give Joy
“Illuminating the season with 57 gifts for locavores and 8 glorious gadgets.”
Solide Parfume brass compact
HUFFINGTON POST
August 2013
Natural Beauty: My Top 7 Favorites. Sara Gottfried, M.D
“Skin me. My favorite skin product is In Fiore, and the owner is an alchemist! Julie Elliott is my sister from another mister. (How does that go? Did I do it right?) She is a scholar of anthroposophy, ancient wisdom, and creates gorgeous products.”
HARPERS HK
August 2013
A Trip To San Francisco
“A San Francisco-born beauty brand, In Fiore was created by Julie Elliot in 1999. She is simultaneously a perfumer and traveler. Influenced by ancient medicinal and alchemical shops, In Fiore’s boutique in Nob Hill captures a nostalgic spirit and sense of the old. The In Fiore Tincture, created and refined using the most natural floral ingredients, also has miraculous benefits on the skin.”
WELL AND GOOD
April 2013
Natural Beauty Faves
“In Fiore VISAGE VITALE Skin Boosting Catalyste. Using this detoxifying elixir daily for a week gets my pores to give up a winter’s worth of gunk (a not-so-pretty but short process), and it re-sets my skin with exfoliating enyzmes that brighten. It’s the equivalent of putting my skin on a juice cleanse.”
Visage Vitale
TELEGRAPH UK
February 26th 2013
BEAUTY - My Beautiful Day Yasmin Sewell
“Before bed, I use In Fiore LUCENSE Illuminating Floral Extact and top it up with In Fiore FLEUR VIBRANTE Healing Floral Essence. These products smell so good I want to eat them.”
GQ
January 2013
Bath To Enlightenment
“The First Step To Manhood? Steal From Your Girlfriend"
FULL PRESS LIST
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