For years, I wondered what the brains behind this effective yet gentle and elegantly designed skin care was like. For some reason, I always envisioned a kind of shaman. I suppose Julie Elliott is just that, so long as shamans can also be irreverent and possess an extremely sharp tongue.

-JANE LARKWORTHY, Beauty Editor at Large, The Cut

Julie Elliott is the founder, CEO & Chief Formulation Officer of In Fiore. This next-generation apothecary creates luxury natural lifestyle products that are a complete floral seduction for your skin and soul. As the visionary leader behind the brand, In Fiore's corporate strategy, creative direction, and product development is driven by Elliott.  She is also the intuitive creatrix behind every handcrafted formula and blend.

Elliott established a true pioneer in Fiore in 1999, long before natural beauty took its rightful place in the luxury market.  What started as a range of rich, hand-blended body balms sold in a showroom in San Francisco has since evolved into a stellar line up of skin care and fragrance available at major retailers and specialty stores across the globe. 

Inspired by Old World apothecaries, history's alchemists, and her worldwide travels, Elliott practices her craft with an accumulated wisdom of ancient traditions, guided only by an intuition for scent and blending.  Her formulating passion emerged in childhood as she pried through her mother's French cosmetics filling notebook after notebook with imaginative chemical formulary. 

In Fiore's chic design, healing benefits and sensorial gain have resonated with the discerning global luxury consumer since the brand’s inception. This is most notable in Japan, following In Fiore’s launch in Barneys Tokyo Ginza in 2007. In 2016, Asia's leading manufacturer and distributor, Albion, noticed Elliott's unique perspective and asked her to collaborate on an exclusive collection.  In Fiore became the first American brand to be featured in independent stores in rural towns and cities across Japan, available in 135 doors and seven department stores.

In 2020, Elliott revolutionized the world of skincare, according to Vogue Paris, when she launched Fleur Vibrante Serum Cerate. The new skin care hero merges super potent natural ingredients with the latest cutting-edge formulation technology out of France's premier laboratory.  The result is a high-tech, antioxidant-rich, uniquely textured serum that helps the skin withstand the stressful conditions and aggressions of everyday life.