Luxury is about being an artisan and honoring artisanal processes with a modern aesthetic. I didn’t get into green beauty because it was timely. I got into it because it’s plant medicine and I wanted to bring its intelligence into the needs of today. Because when a plant has attained in fiore, then it's reached its full potential.

—JULIE ELLIOTT, Founder, CEO & Chief Formulation Officer, In Fiore

Twenty-five years ago, luxury botanical beauty didn’t exist, but In Fiore did. Rooted in centuries-old modalities and guided by homeopathy, herbalism, and the wisdom of nature, our formulations transcend conventional skincare. We address skin, senses, and spirit as one interconnected system where beauty reflects internal harmony.

Ancient Wisdom, Modern Alchemy

For centuries, anointing the body with botanical oils was an act of transformation-to protect, seduce, heal, and elevate the Self. At In Fiore, we go beyond ingredients, we explore their esoteric intelligence and alchemical nature. Our proprietary blends integrate ancestral remedies, aromatic medicine, and psychospiritual principles to awaken the senses and replenish the skin.

Perfumery as Medicine

Healing begins with scent. More than a sensory pleasure, scent is an initiator-activating both physiological and energetic responses. Phytoessences (plant essential oils) act as a bonding medium between plant and human intelligence, harmonizing skin, nervous system, and consciousness. Science now confirms what ancient traditions have long known: the same olfactory receptors that exist in our nose also thrive in our skin, where they influence tissue repair, regeneration, and cellular communication.

Ingredients as Intelligence

Florals and herbs are dynamic. Their potency is shaped by how they are grown, harvested, and handled. If an organic ingredient is mistreated in the process then that given label loses its value. At In Fiore, we source only the finest certified organic and wild-crafted essential oils, herbs, and floral waters from regions where cultivation is an art passed through generations. Rich in minerals, enzymes, proteins, and vitality, these materials carry the intelligence of the land and the energetic imprint of those who tend to them.