Luxury is about being an artisan and honoring artisanal processes with a modern aesthetic. I didn’t get into green beauty because it’s timely, I got into it because it’s plant medicine and I wanted to bring it into the needs of today. Because when a plant has attained in fiore, then it's reached its full potential.

—JULIE ELLIOTT, Founder, CEO & Chief Formulation Officer, In Fiore

Twenty years ago, luxury botanical beauty didn’t exist, but In Fiore did. Our blends are informed by centuries-old modalities, tradition, homeopathy, and regimens proven to boost your complexion and stimulate healing.

ANCIENT WISDOM

For centuries, humans have anointed their bodies with floral oils as a way to seduce, protect, transform, transcend, and heal. We believe the esoteric and alchemy of an ingredient allows us to delve deeper into a material. Our proprietary blends call on ancient medicinal remedies, aromatic benefits, and offer a psychospiritual perspective to awaken the senses and replenish the skin.

PROVEN MODERN SCIENCE

Healing begins with scent, and we believe in perfumery as medicine. Scent provides benefits on a physical level and also strongly influences the psychospiritual plane. Phytoessences (plant essential oils) are the bonding medium for the soul of the plant that acts as a physical entity that facilities an interface between plants and humans. Moreover, the skin is a sense organ, and the olfactory receptors that exist in our nose also thrive in our skin. Studies that test the skin’s olfactory responses to scent have stimulated tissue repair and accelerated healing in the skin.

INGREDIENTS

Florals and herbs are nuanced. If an organic ingredient is mistreated in the process then that given label loses its value. We only use quality materials and import certified organic or wild-crafted essential oils, herbs, and floral waters from all over the world. Our raw materials, which are rich in nourishing vitamins, minerals, enzymes, proteins, vitality, and energy, are selectively chosen from regions where knowledge of cultivation runs as deep as the history of their people.