After Vogue described our Fleur Vibrante Serum Cerate as the “future of balms,” Julia of beautyjagd of Beauty & Travel, Germany purchased the coveted essential to find out if it was worth the hype. Needless to say, we were elated by her glowing and thorough review. Read the english translation for a deep dive into our formulation process, the benefits, and the raved about results.

In August, I felt like I could use some luxury in my life. I was also curious from a professional point of view: If Vogue describes a serum as the "future of balms" and the serum's texture is supposed to revolutionize facial care - how can I resist? So I bought the Fleur Vibrante Serum Cerate for the face from In Fiore for 129 euros. It also helped a little that the new serum smells of jasmine—I love jasmine!

In Fiore is an American natural beauty brand from San Francisco that has been around since the late 1990s. Founder Julie Elliott relied on high-end cosmetics from the start, with some products now produced in France. The brand is also represented in Japan—I've seen it there several times. Oils and balms are the focus of the In Fiore range; one of the classics is the Fleur Vibrante Balm. A lighter version of it has recently been developed, the Fleur Vibrante Serum Cerate for the face.

Several aspects distinguish the new serum: The texture should stand between a serum, a gel, and a balm to promote the absorption of the active ingredients into the skin. Also, the manufacturer in France has been working for a long time on new technology for the plant extract so that the active ingredient concentration is high despite the lighter texture in the Serum Cerate. Utilizing titration (a particular analysis method) measures high or constant carotenoids in the extract, for example. That is why Fiore describes the Serum Cerate as a "skin supplement." So I was very excited when I finally held the little black tube with the gold inscription in my hands!

In Fiore Fleur Vibrante Serum Cerate Ingredients

What's in the formulation? The Serum Cerate is not water-based but jojoba oil and caprylic/capric triglyceride (probably the carrier material for the calendula and carrot extract?). Only then do the aqueous components glycerine and water follow—a kind of water-in-oil emulsion that contains more lipids than moisture. The low-dose emulsifier is sugar-based. In addition to calendula and carrots, sea buckthorn and rosehip extract are also responsible for the orange tint: Vegetable beta-carotene is the formulation's focus. The potent antioxidant helps the skin with oxidative stress from UV radiation, environmental pollution, or temperature fluctuations. The formulation is vegan and 99.98% natural.

Essential jasmine oil (and, for my nose, also a little rosemary extract) provides the serum's beautiful scent. Julie Elliott considers "Perfumery as Medicine" and uses carefully selected essential oils. She deals extensively with aromachology; this science studies the relationship between smells and feelings. In turn, emotions have something to do with the skin condition—this closes the circle.

How the Fleur Vibrante Serum Cerate Feels

The bright yellow-orange color of the serum, which comes from the tube's narrow cannula, is striking. It is no longer visible on my skin - also because you only need a minimal amount of the Serum Cerate. The texture feels luxurious; it is not greasy and heavy, but instead absorbs well and forms a very delicate, non-greasy, and non-shiny film on the skin.

My skin, which is no longer very young and now tends to be slightly dry and dehydrated, likes the Fleur Vibrante Serum Cerate very much: I apply it in the evening or the morning on the only slightly damp skin (not too wet, because it also contains some moisture itself). I'll probably put a little bit of cream on top in winter. The skin is supplied with lipids and a little moisture—ideal for everyone who loves balms or oils, but whose dry skin also wants a touch of moisture.

Interestingly, I have the feeling that my skin doesn't need this nourishing and intensive antioxidant boost every day, which is why I use the Serum Cerate about every second to the third day. Almost like a cure with an active ingredient concentrate! Also useful: I used the Serum Cerate multifunctional and occasionally even in between (always where I felt that my skin could need a boost, e.g., on my lips or cuticles). The small black tube is ideal for being on the go as an SOS helper, precisely because the Serum Cerate is not oily or greasy.

You are probably wondering if In Fiore's Fleur Vibrante Serum Cerate is worth its price. Sure, the product is expensive because the tube only contains 20ml. However, it's an exceptional product; I haven't come across anything like it yet. In the conventional area, serums are often priced similarly and sometimes not formulated as interestingly. In my opinion, the Fleur Vibrante Serum Cerate is a collector's item for connoisseurs and beauty lovers.