At In Fiore, we believe the skin is a sense organ and scent initiates healing. Olfactory Nostalgia is a look at medicinal triggers, scented memories, and the feelings that ensue when taking in a distinct ingredient.
Meet the brains behind France and Italy-based Muse & Heroine, a clean beauty, health and wellness mecca. Pre-COVID, Muse & Heroine only occupied physical retail, but Janine pivoted to e-commerce, offering her curated self-care finds globally.
“ It’s an art of healing and psycho-physical well-being. Memories. Love. Safety. ”
– Janine Knizia
What & Where:
Wellness enthusiast, founder of Muse & Heroine, based in Paris, France and Modena, Italy.
Vanilla reminds me of my childhood memories in the south of France, where we usually spent our summer holidays in the ’80s and ’90s. Every night after dinner, we walked along the promenade and I was amazed by the artisan soap stores. There was one very unique vanilla scent that I will never forget. I remember telling my parents again and again that I want to open a soap store when I grow up—this was my biggest dream.
Perfumery as Medicine:
It’s an art of healing and psycho-physical well-being. Memories. Love. Safety.
SHOP VANILLA-INFUSED ESSENTIALS
Baisers De Jasmin
A nod to French summers blended with a trinity of jasmine sambac.