Olfactory Nostalgia with Jeffrey Baum
PATCHOULI
At In Fiore, we believe the skin is a sense organ and scent initiates healing. Olfactory Nostalgia is a look at medicinal triggers, scented memories, and the feelings that ensue when taking in a distinct ingredient.
Meet Jeffrey Baum, the Los Angeles-based photographer, ecology/molecular genetics student, and creative director/perfumer for I-nioi. Jeffrey is equally passionate about aesthetics and scent, which is embedded into the candle collection he launched with his cofounder Derek Yuen. I-nioi imprints memories into each striking aroma and is blended with essential oils for an immersive sensorial experience.
“Beyond just the chemical effects, perfumery has the ability to ease the complexity of modernity by reminding us of ephemeral nuance and beauty in life.”
– Jeffrey Baum
Name:
Jeffrey Baum
What & Where:
Los Angeles-based photographer, ecology/molecular genetics student, and creative director/perfumer for I-nioi.
Ingredient:
Patchouli
Olfactory Nostalgia:
Patchouli conjures a gateway that transcends time for me. It is strolling past headshops and blacklight posters in Ocean Beach as a child. Equally, patchouli is the aroma caught on a hot breeze as I enjoy an invigorating philosophical conversation outside Ubud. The potent scent at its best is sumptuous and evocative of far places, but even in a lesser quality, it has a familiar gritty charm of youth.
Perfumery as Medicine:
Perfumery as medicine allows us to consider an expansive view of what health is and how it is delivered. Oftentimes we think of medicine in only the tangible, a pill, a surgery, or therapy, for instance. We’d do well to remember what we breathe in are, in fact, chemical compounds. They have the ability to harm and heal. The effects very much can augment our physical and psychological condition. Beyond just the chemical effects, perfumery has the ability to ease the complexity of modernity by reminding us of ephemeral nuance and beauty in life.
SHOP PATCHOULI-INFUSED ESSENTIALS
