Science Meets Sensuality
Wait—did you feel that? Your conscious mind abandoning its ceaseless chatter so that you drop gratefully into a deep sleep, enveloped in a veil of Jasmine Supérieur body balm? Your tension melting away as you take a moment to massage a dallop of Fleur Vibrante Instant Radiance into stressed skin? The quiver of alertness, excitement, and arousal fluttering through your body as you dab Baisers de Jasmin on your wrists, décolleté, behind your knees, between your thighs?
The skin is a sense organ.
If you’re a fan of In Fiore, you’ve experienced jasmine’s unique healing benefits firsthand—on the physical, mental, or spiritual level ( perhaps all three). The lush essence is the foundation of many of our formulations. Known as the flower of knowledge, Jasmine has a permeating warmth and purity. We often refer to her as “the Mother” due to her harmonizing qualities—she encourages nutrients to full incarnation and guides them into tissues where they can exert their formative influence.
Aromatherapy is nothing new, of course; fragrance has been used in healing since the beginning of recorded history. But research and science around this topic have improved dramatically—in fact, “various studies have revealed that olfactory stimulation through fragrance inhalation exerts various psychophysiological effects on human beings.”
Jasmine, for example, has been shown to have significant effects on brainwaves—it promotes relaxation and deep sleep, and is said to sometimes evoke an almost valium-like effect. Interestingly, it’s also shown to encourage behavioral stimulation and to be generally uplifting, which provides evidence for its treatment in the relief of depression. Another study monitoring the effects of jasmine on the brain noted an increase in beta wave activity in the anterior center and left posterior regions, resulting in feelings of well-being, activity, and arousal (ahem, obviously).
So, naturally, our obsession continues. And you can rest assured that those aforementioned feelings of goodness are, quite literally, all in your head.