"During my travels through Japan, I wanted to get a better, more personal glimpse into different beauty rituals. Only in Japan did I see how flawless skin was considered non-negotiable by every woman of every age. I took it upon myself to ask every woman I spoke with one simple question:
"What’s your secret to beautiful skin?"
Needless to say, I was left speechless. Again and again, it became clear how every woman unequivocally placed the emphasis on cleansing; the widespread practice almost always began with warm water and a wash cloth (sans cleanser), followed by several splashes of cold water and finished with a light "lotion," which usually referred to a water-based toner made with skin softening ingredients, such as hato mugi or hyaluronic acid. That was it.
This is when I started researching the impeccable skin cleansing rituals of Asian women. And, this is how I came across the highly revered "424" cleansing method inherently practiced by the fair, pristine skinned women of Asia, who know just how to turn the basics of washing into minimalist splendor. The “424” cleansing method begins with a four-minute face oil massage, followed by a two-minute cleansing massage and a complete rinse with both splashes of warm and cold water. Time consuming? It’s not, but the results are nothing short of genius. I've been adhering to the “424” method every night for weeks and can say that my skin is much more refined, clear, supple, and radiant."
- Julie Elliott, Creator and Founder
4-2-4 Step by Step
Massage face-neck-décolleté with Lustra Illuminating Cleansing Essence for four minutes. This lipophilic remedy penetrates deeply to remove impurities.
Layer on top Treate Gentle Cleansing Emulsion and massage for two minutes. Emulsified oils treat without stripping the skin or disrupting its protective pH balance.
Begin the rinse with warm water, and finish with cold water. Start with warm water for two minutes, followed by two minutes of cold. This stimulates circulation and lymph, revitalizing the skin.