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“I've always had a deep appreciation for the power of fragrance to affect mood.”
Meet Maxine Midtbo, Cincinnati-based ceramicist and founder of Memor studio.
Meet Jamie Rosen, New York City-based wellness, beauty, and tech writer and consultant.
Meet Sherri McMullen, the founder of McMullen, a beautifully curated concept store with two locations in the Bay Area...
Meet Joomee Song, the Los Angeles and New York City-based esthetician (Lady Gaga is a loyal client) and consultant with hands that deliver magical results.
“Perfume is also a key to the past and to our most vivid recollections.”
“Fragrance has the ability to awaken our senses and remind us of both beautiful memories and our current inner fire.”
Meet Whitney Olschwanger, the Los Angeles-based personal shopper, stylist, and newly minted brand founder of TRE VOCI.
Meet Torryne Choate, artist and owner of San Francisco’s coveted floral shop, birch.
“The ability of scents to trigger memories and emotions, change mood, and heal your body and soul is truly amazing”
“I know when I enjoy certain scents that my shoulders relax, my chest opens up, my lungs expand, and my mind purges out toxic thoughts.”
“Perfume offers me a sense of self-expression and healing. Who I want to be, and how I want to feel often gets expressed in what scent I want the world to know me by.”
“Scent is so closely tied to memories and emotions.”
“A nostalgic scent can instantly take me back to a sentimental moment or experience I've had.”
“Scent is infused into your cells”