At In Fiore, we believe the skin is a sense organ and scent initiates healing. Olfactory Nostalgia is a look at medicinal triggers, scented memories, and the feelings that ensue when taking in a distinct ingredient.
Meet Alexis Badiyi, the New York City-based freelance creative and founder of Joon Masks made in Brooklyn. With a background working for brands like Ralph Lauren and Helmut Lang, Alexis has a unique eye for aesthetics and a talent for crafting unique pieces from clothes to furniture.
“Scent is like music.”
– Alexis Badiyi
What & Where:
New York City-based freelance creative.
I grew up in Los Angeles and my father, who is Persian, coveted saffron as a spice in our home. The rich golden hue is the beloved jewel of Persian cuisine. Our home was filled with the scent of saffron painted basmati rice. I still have little tins of red gold that he would bring home from trips to Iran.
Perfumery as Medicine:
Scent is like music. It can viscerally transport me to places and times in my life. Yet, it has such a way of grounding and centering my whole self.
SHOP SAFFRON-INFUSED ESSENTIAL
SAFFRON OF KASHMIR
A nod to traditional Indian attars illuminated with a crystal essence.